Serenitas, a new charity offering Traumatic Incident Reduction (TIR) has been launched in Cambridge. The new charity went for a very soft feel for it’s new public face, which uses the S as a silhouette that creates a question mark shape which reflects the inner searching associated with TIR. This device has also been used across their stationery (shown here) brochures and new website, all of which were designed by Sinc Creative.